Make Money: The Apprentice - Its All Sweet at the Zoo

The fifth victim from this weeks show is Sophie Kain, the scientist who grossly miscalculated the quantity of milk required in the first task.

The candidates’ task this week was to design, make and sell sweets to children visiting the London Zoo. The aim as always was to win the task by making the most money; the juggled teams, led by Adam and Ghazal.

It didn’t take long before the two teams decided on what sweet to make and sell, aided by going out to finding out what their customers wanted, and listening to the advice of the sweet manufacturers on profit margins and so on.

Ghazal’s team won the task by just ten pounds and were lucky considering they did not manufacture enough sweets to sell - Ghazal and her team where not prepared to work the extra hours required to produce the quantity required. Had Sophie motivated herself into selling instead of focusing on her moral values then she and her team would have been out of the board room.

Where did Adam’s team go wrong?

- using the wrong labels on their sweets
- not selling enough at the set full price
- failing to maximise profit potential
- chose the wrong location initially

The main purpose of business is to generate profit; however, you don’t have to be ruthless in your pursuit. Getting the balance of making money and the best way to do it right is always a difficult process, but one you must go through. It is also one that will determine what kind of business you choose to go into.

All you need to make money is change the way you think and know what you are doing.

You can get a copy of the Make Money by Thinking CD here.